Through the City Sustainability Partnership, the council became aware of reuse as a means of displacing the need to buy new, saving waste disposal costs, reducing carbon emissions and being able to give free supplies to individuals and public sector, commercial and voluntary organisations. The decision was made to pilot a simple, non-bureaucratic reuse process model combining a private enterprise proven pragmatic and creative approach with city-wide, cross-sector collaboration.
A number of demonstrator clear-out projects were undertaken concentrating on keeping unwanted goods in circulation through redistribution. These showed that the model could massively reduce the flow of usable items and materials entering the waste stream, in contrast to the old system of removal and disposal via landfill and incineration. As a result, the city appointed its first Reuse Manager who was tasked with the biggest project of all, the closure of Kings House, home to 100,000 square feet of office space and 1,000 staff.
Many local entrepreneurs and designers came up with imaginative ways of repurposing items. One café made a ceiling from ring binders, university students built robots from furniture and electronic gadgets and a property company converted filing cabinets into mobile flower beds. A sustainable fashion designer worked turned thousands of plastic in-trays into laser-cut sunglasses - and created a new brand.
Everything from paper clips to building materials and sports equipment to the contents of a commercial kitchen was redistributed, with just half a van load left at the end of the project.