The strategy consists of 3 implementation phases:
Phase 1: analysis and community organization; in which the social and technical characterization is made (counting of plots that will be intervened, how many houses have plaster and how many use raw materials, etc.), and the community is informed about the actions to be carried out through social promoters who are members of the same community.
Phase 2: transformation and revitalization; in which the territory is improved, with interventions in facades, sides and roofs, weeding of stairs and parks, cleaning, etc.
Phase 3: education programs for the improvement of the territory; including training and empowerment for ownership and conservation. Professional titles are awarded to the trainees and they are given physical tools so that they can carry on performing practical, as well as theoretical, work.
HabitARTE's ethos is the use of color for the transformation of neighborhoods in informal settlements. Thus, the revitalization of facades and implementation of art becomes the means to strengthen social and community processes through socio-cultural interventions. Participatory workshops are held to identify the needs of each community in topics such as the use of social networks for grassroots organizations, digital job boards and entrepreneurship opportunities for young people.
City officials and other partner institutions listen and guide the community towards self-management. This includes training in wellness issues, beauty, crafts, clothing, and courses including stucco and painting, which include granting the proper certificates.
The sense of belonging and community is strengthened through social and community initiatives; identification of social activities and groups; entrepreneurship workshops; community activities such as the sancocho (a typical Colombian soup) and gastronomic festival; the participation of community promoters and volunteers; and community and integration festivals. In addition to the recovery of public spaces through adaptation and beautification, HabitARTE also contemplates the creation of macromurales: 3D macro murals, which can be appreciated not only from the perspective of a pedestrian, but also from an aerial view.
The HabitARTE strategy has four components:
SOCIAL
This constitutes a fundamental axis to achieve rapprochement and dialogue with the citizens living in informal settlements. To achieve the transformation of these neighborhoods, a series of activities including tours, meetings with community leaders, volunteering and prioritization workshops are held in order to promote community participation and generate actions of co-responsibility and sustainability of the interventions.
INCLUSION
This component includes different pedagogical strategies to generate stronger ties between the citizens of the beneficiary communities and the rest of Bogotá. In this context, training and knowledge exchange become the ideal means to promote community initiatives. This component works around the interests and capacities of citizens and seeks to upskill citizens of the prioritized neighborhoods and using these skills to improve their immediate environment.
ARTISTIC
The artistic component directs socio-cultural interventions (the creation of murals and macro murals and the revitalization of public facades) in accordance with the social, cultural, environmental and architectural conditions of the neighborhood or community.
TECHNICAL
Develops and implements interventions to improve housing and public spaces, in the neighborhoods prioritized by Bogotá’s Housing Department. This component seeks to generate actions focused on improving the appearance of public spaces and accompanies the processes of formation, design and implementation of the actions for territorial improvement.