The City of Tallinn chose Maptionnaire as their platform for citizen engagement and to design a map-based survey. Maptionnaire is a Software-as-a-Service (SaaS) platform that can be quickly implemented after the subscription is opened. The survey design and outreach strategies used depend on the project's objectives, but typically involve providing translations to minority languages, using social media advertising to reach out to respondents, and designing surveys to obtain the desired data.

This allowed planners to easily create the survey and export data for analysis, while residents could quickly submit answers without downloading additional apps. The survey was available in the three most spoken languages – Estonian, English and Russian – ensuring that people from linguistic minorities and international residents were able to have a say in the city's development.

Hundreds of proposals were submitted, with the prevailing theme being the preservation of existing green areas and historic sights. The survey data was analysed using GIS systems and sentiment analysis to provide both geolocated and qualitative data. This allowed planners to gain insight into what citizens wanted in order to make the area more entertaining and safer for pedestrians. 

The interactive engagement platform enabled planners to incorporate this feedback into the planning process.
 

The survey results were shared with the public both online and in-person meetings. This feedback was instrumental in helping planners gain an understanding of local priorities, and ultimately enabled them to create a proposal that accurately reflected the wishes of residents.

Digital citizen engagement has enabled planners to gain valuable data and insights from residents, helping them to create citizen-centric solutions. However, careful structure and design of the outreach and surveys is necessary to generate meaningful data and appeal to residents.